Course slides:
chapter_1_-_09_consumers_rule.ppt | |
File Size: | 3606 kb |
File Type: | ppt |
chapter_2_-_09_perception.ppt | |
File Size: | 4494 kb |
File Type: | ppt |
chapter_3_-_09-_learning_and_memory.ppt | |
File Size: | 2920 kb |
File Type: | ppt |
chapter_4_-_09-_motivation.ppt | |
File Size: | 2448 kb |
File Type: | ppt |
chapter_5_-_09-_the_self.ppt | |
File Size: | 3197 kb |
File Type: | ppt |
chapter_6_-_09-_personality_and_lifestyle.ppt | |
File Size: | 4843 kb |
File Type: | ppt |
chapter_7_-_09_attitudes.ppt | |
File Size: | 3611 kb |
File Type: | ppt |
chapter_8_-_09_attitude_change-ic.ppt | |
File Size: | 1468 kb |
File Type: | ppt |
chapter_9_-_09_individual_decision_making.ppt | |
File Size: | 3448 kb |
File Type: | ppt |
chapter_10_-_buying__disposing-_new.ppt | |
File Size: | 3382 kb |
File Type: | ppt |
Syllabus & MISC.
consumer_behavior_-_syllabus_-.doc | |
File Size: | 63 kb |
File Type: | doc |
apa_reference_style.doc | |
File Size: | 262 kb |
File Type: | doc |
Other cases and articles
branding_and_archetypes.pdf | |
File Size: | 1141 kb |
File Type: |
Attention-Deficit advertising
Men buy, Women shop